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This website had the following in the web page, "An additional set of analytical services can be provided in order to have a deeper understanding of criminal pattern within an area." We analyzed that the web site stated " Currently, several security companies have partnered with web mapping companies to offer their free crime map reporting." It also stated " We take that one step further and include data collected from security companies in the reports we generate. This provides additional information to your customer base on incidents that have not been reported to the poli." The header had GIS as the highest ranking search term. It was followed by Geografx, crime map, and crime analysis which isn't as ranked as highly as GIS. The next words they uses is pin map. incident mapping was also included and could not be understood by search engines.